STRATEGY
2025 NISSAN HEISMAN HOUSE ROAD TRIP
NISSAN'S 15th YEAR OF HEISMAN PARTNERSHIP CAMPAIGN
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AGENCY: TBWA\CHIAT\DAY NY
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DATE: AUGUST 2025
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:15 & :30 COMMERCIALS
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FEATURED IN:
CHALLENGE
Increase product integration in Nissan's Heisman House campaign while preserving the magic of what makes it so beloved.
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INSIGHT
College football fans like Heismans because they defy expectations… & Nissan is no different.
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STRATEGY
Show that like Heismans, Nissan has beef with the status quo – even when they become it. Focus on feats > features to convey product quality, durability, & reliability.
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CAMPAIGN
​Nissan’s award-winning vehicles take center stage as the Heismans pack their bags & hit the road for the first time in 14 years to launch the highly anticipated 15th season of Nissan's Heisman campaign, teaming up with Fansville for an epic collaboration along the way.