FIRST-EVER NISSAN ROGUE ROCK CREEK LAUNCH

ALL-NEW PRODUCT LAUNCH CAMPAIGN

AGENCY: TBWA\CHIAT\DAY NY

DATE: NOVEMBER 2024

:15 & :30 COMMERCIALS

FEATURED IN:

CHALLENGE
People know more about Rogue's competition than the Rogue.

INSIGHT
People are craving spontaneity in this un-sponteneous world filled with over-planning, over-scheduling, & research, but you can only be as spontaneous as your gear allows you to be.

STRATEGY
Show that the Rogue Rock Creek is built for even your most rugged impulse.

CAMPAIGN

An impulsive side quest in the Rogue Rock Creek unleashes their inner rugged adventurer.

RESULTS

"Saddle Up" :30 achieved +64% higher key message recall (natural exposure) than the non-lux automotive category benchmark.