FIRST-EVER NISSAN ROGUE ROCK CREEK LAUNCH

ALL-NEW PRODUCT LAUNCH CAMPAIGN 

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AGENCY: TBWA\CHIAT\DAY NY

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DATE: NOVEMBER 2024

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:15 & :30 COMMERCIALS

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FEATURED IN:

AD AGE

CHALLENGE
People know more about Rogue's competition than the Rogue. 

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INSIGHT
People are craving spontaneity in this un-sponteneous world filled with over-planning, over-scheduling, & research, but you can only be as spontaneous as your gear allows you to be.

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STRATEGY
Show that the Rogue Rock Creek is built for even your most rugged impulse. 

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CAMPAIGN

An impulsive side quest in the Rogue Rock Creek unleashes their inner rugged adventurer.

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RESULTS

"Saddle Up" :30 achieved +64% higher key message recall (natural exposure) than the non-lux automotive category benchmark.