STRATEGY
NISSAN KICKS REVEAL
ALL-NEW PRODUCT REVEAL
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AGENCY: TBWA\CHIAT\DAY NY, GPJ
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DATE: MARCH 2024
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EXPERIENTIAL ACTIVATION, PR, & SOCIAL MEDIA
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FEATURED IN:
CHALLENGE
Nissan wanted to reveal its all-new, sneaker-inspired Nissan Kicks in a way that not only captured the attention of automotive journalists but pop culture/hype connoisseurs as well.
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INSIGHT
To reach this notoriously discerning crowd, we knew we needed to generate hype, but with substance.
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STRATEGY
Unveil the new Kicks like a high-heat sneaker drop to tell the story of its all-new, completely reimagined design.
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CAMPAIGN
Two partnerships that met our audience where they naturally live in culture: Highsnobiety & the Barclays Center.
NISSAN x HIGHSNOBIETY PRESENT: THE DRIVING FORCE
We partnered with Highsnobiety to create a curated & memorable, social-first experience. Content rolled out on YouTube, TikTok, & Instagram, featuring sneaker legends & streetwear icons.
