NISSAN OWNER STORIES SOCIAL CAMPAIGN

SOCIAL CAMPAIGN 

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AGENCY: TBWA\CHIAT\DAY NY

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DATE: JANUARY 2025 (ONGOING)

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SOCIAL POSTS & VIDEOS

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FEATURED IN:

NISSAN USA

CHALLENGE
Nissan has a product perception problem – people think Nissan vehicles are poorly made – but the truth is Nissan ranks in the top for fewest problems per 100 vehicles.

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INSIGHT
Nothing validates a brand's promise for product quality more than real experiences from real users.

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STRATEGY

Tap Nissan fans (current owners) to remind people why they love Nissan & show that everyone else is sleeping on our quality, durability, reliability, & safety. 

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CAMPAIGN

Beautiful, intimate, & human stories that would have only been possible in their Nissan. Championing the many miles racked up & the core memories made, all these stories reflect the quality, durability, & reliability of Nissan vehicles – straight from real owners.