STRATEGY
NISSAN PATHFINDER ROCK CREEK LAUNCH
NEW PRODUCT LAUNCH CAMPAIGN
AGENCY: TBWA\CHIAT\DAY NY
DATE: JUNE 2024
:30 COMMERCIAL
FEATURED IN:
CHALLENGE
The Nissan Pathfinder was a cool, legendary, off-road capable beast… & now people were calling it “mall-finder.”
INSIGHT
The truth is, the Pathfinder audience wanted a car that signaled they were cooler, tougher, & more rugged than your average SUV driver.
STRATEGY
To recapture our audience’s eye & reignite the glory of Pathfinder, we launched it’s newest & most capable version – the Rock Creek edition – by showing that nothing flexes your ruggedness more than driving a Pathfinder Rock Creek.
CAMPAIGN
Pathfinder Rock Creek makes a rugged impression.
RESULTS
"Go Off" :30 achieved +58% stronger creative performance & +27% stronger key message recall than category benchmark.