NISSAN PATHFINDER ROCK CREEK LAUNCH

CHALLENGE
The Nissan Pathfinder was a cool, legendary, off-road capable beast… & now people were calling it “mall-finder.” 

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INSIGHT
The truth is, the Pathfinder audience wanted a car that signaled they were cooler, tougher, & more rugged than your average SUV driver. 

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STRATEGY
To recapture our audience’s eye & reignite the glory of Pathfinder, we launched it’s newest & most capable version – the Rock Creek edition – by showing that nothing flexes your ruggedness more than driving a Pathfinder Rock Creek. 

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CAMPAIGN

Pathfinder Rock Creek makes a rugged impression.

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RESULTS

"Go Off" :30 achieved +58% stronger creative performance & +27% stronger key message recall than category benchmark.